

Promotional Products – Coffee Mugs
Promotional coffee mugs are one of my absolute favorite promotional products. While many promotional do-dads and gadgets get tucked into a drawer and forgotten about, coffee mugs never do. Time and time again java lovers pull them out of their cupboards to pour their first cup of caffeine in the morning, and then they carry them around with them all day long, every wherever they go, promoting your message or business in style....
Promotional Products: Create Advertising Tools that Sells
Unlike general advertising, the creative aspect of direct marketing usually is not intended to inform, entertain, or build awareness. The objective is to sell, to get an order or have the consumer take some other specific action. However, there’s a lot to the selling process than just combining nice-sounding words and pretty pictures. You have to develop a creative strategy and one area to explore is the use of effective promotional products as advertising tools....
Simple, Effective Advertising Strategy: Use Promotional Products
You are working alone on this one, flipping through magazines or stock photo books to jump-start your thinking. Stock photo books give you something visual to think against. Magazines, too, are filled with inspirational editorial design. You went to a newsstand and picked some foreign publications. You are thinking of ways to help you get outside the walls of your own head, and give you a starting point that’s more interesting than a blank screen....